Doug Schorr

Chief Insight Officer | Marketing Researcher

Schorr Creative Solutions, Inc.

A focused, results driven executive with over 20 years positively impacting business growth and bottom line.

Call Rates

Duration Price
15 minutes $45.00
30 minutes $75.00
60 minutes $125.00


focus group moderator qualitative survey quantitative strategy insight research executive advisory ethnography observational consumer feedback


A focused, results driven executive with over 20 years positively impacting business growth and bottom line. A recognized thought leader in the area of consumer insights and marketing research. I am a seasoned marketing, consumer insights, and marketing research professional, with both client and supplier side experience at the most senior level. I have personally moderated 1000's of focus groups, 1:1 in-depth interviews, and usability studies in addition to 100's of online surveys including global awareness studies, marketing claims studies, concept tests, and comprehensive customer usage and satisfaction studies
Research data alone is not enough - my passion is in translating the findings into actionable, usable next steps. Working hand in hand with my clients (internally or externally) to make research useful, effective, and impactful is my primary goal.
My most recent stint included scoping, defining, and leading the consumer research function at Beachbody / Team Beachbody - a global leader in fitness and nutritional products sold via a unique multi-channel sales approach comprised of a mix of direct response, ecommerce, and network marketing.
I am a passionate, energetic, creative leader that has the ability to connect with and motivate diverse groups of people. I use my psychology background to help me to connect with people on richer, more in-depth levels. I then translate these insights into actionable information for my diverse client base.
Specialties: I have professional expertise in the categories of direct response/infomercials, entertainment, fitness, nutrition, beauty / skincare, food, apparel, technology, mobile, consumer electronics, gaming, wine and spirits, consumer products, kids toys and games, sensitive topics, advertising, brand image, brainstorming, ideation, and creative facilitation.


Chief Insight Officer | Marketing Researcher

Schorr Creative Solutions, Inc.
January 1999 - present

Our primary goal is to help you put your finger on the pulse of the current attitudes and behaviors of your target customer.

We do this by conducting qualitative marketing research utilizing a variety of innovative techniques to obtain in-depth, directional, and actionable research findings. We can help you put together your research project from start to finish by defining project goals, identifying the target audience, designing the appropriate methodology, conducting the research, analyzing the results, providing a report of findings, and offering assistance with implementation through strategic consulting.

In addition, we also offer various types of creative facilitation, brainstorming and ideation sessions to help you generate new concepts, refine existing concepts, or completely shift current thinking out of the box.

Head of Consumer Research

Beachbody LLC
January 2011 - May 2014

Head of the Consumer Research Department for Beachbody (Direct Response) and Team Beachbody (Network Marketing) - My role was to work across the organization with product, brand, and network marketing managers to help them better understand their current and prospective markets, determine viability of new product offerings, ascertain usage and satisfaction, and assist with product improvements and enhancements.. Additionally we provided B2B support within the network marketing side of the business - post conference assessments and review, training program evaluations, compensation plan evaluation, marketing material support and guidance, and general support and feedback.  My department was designed to scope, approve, plan, conduct, and analyze all marketing research and consumer insights initiatives across all business lines and geographic areas.
Beachbody is the creator of the nation’s most popular in-home fitness and weight loss solutions including P90X®, Insanity®, Focus T25®, Brazil Butt Lift®, 10-Minute Trainer®, 21Day Fix®, and TurboFire® among many others.
Beachbody is also the creator of Shakeology® and the growing anti-aging beauty portfolio of Derm Exclusive® and Timeless Secret®.
Team Beachbody is a rapidly growing network marketing organization with over 140,000 Beachbody Coaches (Independent Distributors) who are building businesses while working toward ending the trend of obesity by promoting Beachbody fitness, nutritional, and beauty products.


Clarkson University

Master of Business Administration (M.B.A.)

SUNY Plattsburth

Bachelor's Degree