John Canova

Founder / Expert Qualitative Research Strategist & Moderator

A well respected expert in Qualitative Research. He has moderated over 850 sessions and has been hired by the worlds most dynamic brands.

Call Rates

Duration Price
15 minutes $50.00
30 minutes $100.00
60 minutes $200.00


Qualitative Research Focus Groups Advertising Research Branding Market Research Marketing Research On-line Focus Groups Packaging Research New Product Development Research Ethnography Creative Development Research Account Planning Moderator


John is currently the President of Canova Research.  He founded the company in 2002. Over the course of his 14 year career he has been hired by the worlds most dynamic brands and well know advertising agencies.  He has been hired by brands sucha as: Xfinity, Adidas, Dominos Pizza, Kaiser Permanente, Kellogg's, Mass Mutual, Amercian Cancer Society, Clorox, Jockey, Corona Beer, Subway and Marshalls and worked with the following Advertising Agencies: Goodby Silverstein & Partners, Leo Burnett, Digitas, Cramer Krasselt and Crispin, Porter + Bogusky to name a few.

Prior to opening Canova Research he was the Qualitative Research Project Director at Perception Research Services.  Before joining PRS, John worked with the Qualitative Research Center as a Moderator and Strategist.

John gradudated from the University of Colorado, Boulder and regularly returns as a guest lecturer in the Marketing Department at the Leeds School of Business.



Founder / Qualitative Research Strategist & Moderator

Canova Research
January 2001 - present

Canova Research is a full service Qualitative Research Company that provides its clients with a unique understanding of those practical, emotional and psychological forces that motivate their existing and potential clients to take action. We specialize in creating meaningful dialogues between companies and customers. We are well versed in a myriad of methodologies such as traditional focus groups, in-depth-interviews, on-line research and ethnography/videography studies. Your project will be custom designed to ensure valuable insights about your customers. With an emphasis on Advertising, Branding, Packaging and New Product Development, Canova Research focuses exclusively on Qualitative Research. Canova Research handles all aspects of Qualitative Research from proposing, implementing, designing, moderating and analyzing research projects. The aim is to continually exceed client expectations.

Qualitative Research Project Director

Perception Research Services (PRS)
January 1999 - January 2002

Prior to opening Canova Research, John was the Qualitative Research Project Director at Perception Research Services (PRS). The majority of projects centered on branding, web usability and packaging issues, including the re-design of brand identities for established brands, the exploration of new brand identities and the development of brand identities for new companies and products

Qualitative Research Strategist & Moderator

Qualitative Research Center (QRC)
January 1996 - January 1999


University of Colorado Boulder

Bachelor's Degree
1990 - 1995

Graduated with a degree in Sociology. Also studied Anthropology.