Julie Loving

Professional strategist, moderator, is the objective voice of the customer.

JML Consulting LLC, former AstraZeneca, Bristol-Meyers Squibb, SCJohnson Wax

Client side & agency experience across CPG, Pharma, OTC and entertainment; asks the "7 layers of why". Excels at telling the whole story.

Call Rates

Duration Price
15 minutes $40.00
30 minutes $75.00
60 minutes $150.00


moderation ethnography passionate consumer insight pharmaceutical OTC CPG health care professional entertainment problem definition international global innovation new product development


Julie Loving is an accomplished insights professional, with a long history of providing strategic guidance to Fortune 500 brands based on strong consumer understanding and insight generation.

Julie’s background includes both sound qualitative applications and strong quantitative and analytics-based story telling for diverse internal and external stakeholders. She is well versed in insights generation and her tool box ranges from ethnography ,and traditional qualitative work through to robust quantitative tools. She is known for her creative, out of the box problem solving, always being the objective voice of the consumer.

She has worked in a variety of organizations, including S. C. Johnson Wax, General Mills, Universal Orlando, AstraZeneca, McNeil, and Bristol-Myers Squibb. Julie’s career has spanned the globe, having lived and worked in China, Japan, and the UK. With a passion for innovation and meeting consumer’s needs, she has brought new tools and techniques to several organizations to better inform marketing decisions.

She has worked on iconic brands such as Abilify, Symbicort, Raid, Glade, Tylenol, and Immodium. She has worked in the global emerging CV (anti-platelet) area as well. She has led new product development efforts and has launched new snack brands in Asia, developed pipelines of new product concepts in OTCs, and identified opportunity markets globally for new theme parks.

Julie holds an MS in Communications from the University of Illinois. Her passions are around hiking, diving, cooking, and exploring the world.


Strategist, freelance moderator

January 2014 - present

Insight Director, Abilify

July 2011 - December 2013

Led the insights team on the Abilify brand, then a $4billion brand in the anti-depression area.  Worked across consumer, HCP and payer teams.

Global Innovation Director

July 2007 - January 2010

Led the global innovation process to create white space adjacencies across McNeil portfolio.

Global insight director; Design for Launch team leader

March 2004 - July 2011

Sr. Director, Strategic Insights

September 2001 - March 2004

Global Insights Manager

General Mills
December 1999 - September 2001


JMLoving and Associates
September 1997 - December 1999

Manager, Asia Pacific Insights

SCJohnson Wax
February 1993 - September 1997


Foote, Cone and Belding; Keebler; Schering Plough; Nutrasweet
January - January


University of Illinois

Master's Degree
1984 - 1985