Biography

Mary Beth Solomon is an authority on qualitative, online, and usability research.  She has thousands of online, in-person, and telephone studies in both consumer and professional target categories, as well as in-depth interviews, usability research, and ethnography studies with consumers and professionals.  She works across a variety of industries, including automotive, entertainment & media, finance, healthcare, and retail.  She has interviewed niche populations, including kids, teens, seniors, and medical professionals.

Currently, Mary Beth is an independent consultant offering full-service qualitative solutions on brand strategy, usability and user interface issues, technology, and the customer experience.

Mary Beth is a member of the Qualitative Research Consultants Association (QRCA) and the User Experience Professionals’ Association (UXPA).  She has authored articles about online focus groups, which have been published by Marketing Research Magazine and Quirk’s Marketing Research Review.

Mary Beth holds an M.A. in Psychology from Columbia University and lives and works in the New York City metro area.