Talented focus group moderator, involved in the research industry since 1986, well versed in all qualitative methodologies, QRCA member.
President, Consultant and Moderator
Research Consulting – Work with organizations to address their marketing research needs. Provide research design, management, data collection, analysis and reporting services. Incorporate single methodology or hybrid approaches based on our client’s research goals. Using both qualitative (focus groups, in-depth interviews, usability testing, online focus groups and bulletin board discussions) and quantitative (telephone, online, mail and intercept surveys) research methodologies, we work closely with our clients to translate the research results into valuable next steps. Moderation Services – Trained moderator well versed in various discussion elicitation and management techniques. Incorporate a variety of approaches including individual exercises (to gather opinions without participants being biased by others’ responses), group exercises (to capitalize on group think), and projective techniques (to elicit subconscious, unrestricted thoughts). Skilled listener and communicator. Have led discussions with tweens/teens, physicians and executives, in addition to the general public.
In addition to Treasurer role, also participate in the planning of quarterly events. Have served as Co-Chair.
A member of the association's international Board for four years. Served as Secretary year one, then Treasurer year two, Vice President year three and finished as President year four.
Currently Treasurer, but have served in many roles including President.