Tags
Qualitative Research
Focus Groups
Advertising Research
Branding
Market Research
Marketing Research
On-line Focus Groups
Packaging Research
New Product Development Research
Ethnography
Creative Development Research
Account Planning
Moderator
Biography
John is currently the President of Canova Research. He founded the company in 2002. Over the course of his 14 year career he has been hired by the worlds most dynamic brands and well know advertising agencies. He has been hired by brands sucha as: Xfinity, Adidas, Dominos Pizza, Kaiser Permanente, Kellogg's, Mass Mutual, Amercian Cancer Society, Clorox, Jockey, Corona Beer, Subway and Marshalls and worked with the following Advertising Agencies: Goodby Silverstein & Partners, Leo Burnett, Digitas, Cramer Krasselt and Crispin, Porter + Bogusky to name a few.
Prior to opening Canova Research he was the Qualitative Research Project Director at Perception Research Services. Before joining PRS, John worked with the Qualitative Research Center as a Moderator and Strategist.
John gradudated from the University of Colorado, Boulder and regularly returns as a guest lecturer in the Marketing Department at the Leeds School of Business.