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Nancy Hardwick
@NancyHardwick
President, Hardwick Research
Talented focus group moderator, involved in the research industry since 1986, well versed in all qualitative methodologies, QRCA member.
Tags
moderator qualitative research focus groups in-depth interviews online focus groups bulletin board discussions ethnography usability testing mobile research facilitator community meetings
Biography
President, Consultant and Moderator
Hardwick Research
- Founder of Hardwick Research (1994)
- Experienced market researcher (in the industry since 1986)
- Conduct qualitative and qualitative market research
- Designed and analyzed hundreds of research projects for a wide variety of organizations
- Incorporate single methodology and hybrid studies
- Talented focus group moderator and community meeting facilitator
- Good listener, curious, quick learner
- Develop research studies that provide actionable results
Experience
President
Hardwick Research
June 1994 - present
Research Consulting – Work with organizations to address their marketing research needs. Provide research design, management, data collection, analysis and reporting services. Incorporate single methodology or hybrid approaches based on our client’s research goals. Using both qualitative (focus groups, in-depth interviews, usability testing, online focus groups and bulletin board discussions) and quantitative (telephone, online, mail and intercept surveys) research methodologies, we work closely with our clients to translate the research results into valuable next steps. Moderation Services – Trained moderator well versed in various discussion elicitation and management techniques. Incorporate a variety of approaches including individual exercises (to gather opinions without participants being biased by others’ responses), group exercises (to capitalize on group think), and projective techniques (to elicit subconscious, unrestricted thoughts). Skilled listener and communicator. Have led discussions with tweens/teens, physicians and executives, in addition to the general public.
Education
Lewis & Clark College, Portland, OR
Bachelor's Degree
Other
Certifications
Washington State WBE Certification
Hardwick Research (W2F0013109)
March 1995 - May 2017
Volunteer
PNW Chapter Treasurer
Qualitative Research Consultants Association
January 2008 - present
In addition to Treasurer role, also participate in the planning of quarterly events. Have served as Co-Chair.
Board of Directors - Past President
Qualitative Research Consultants Association
September 2007 - September 2011
A member of the association's international Board for four years. Served as Secretary year one, then Treasurer year two, Vice President year three and finished as President year four.
Treasurer - Past President
Puget Sound Research Forum
June 1996 - present
Currently Treasurer, but have served in many roles including President.