Lead Researcher, Strategist & Principal @ Point of View Research, LLC
A creative, curious qualitative researcher who has helped many leading brands, product developers and manufacturers develop successful new products for their target consumers.
Research is my passion and I've been doing it successfully for more than 20 years.
My expertise is in qualitative research; doing focus groups and in-depth interviews using the latest methodologies & techniques which enable me to uncover insights beyond the obvious. This is crucial for my clients. They learn from my research recommendations, enabling them to make optimal decisions.
When I collaborate on a project I don’t hold back. I am a gifted listener, a creative research designer, an effective problem-solver, dedicated strategist and vigilant project manager who ALWAYS delivers on-time.
I know how best to utilize traditional and technology-based qualitative research techniques. And, I can design the most effective hybrid quantitative-qualitative research options.
I've worked in:
- Marketing, Market Research, Sales, Client Services
- New Product Development
- Consumer Research, Sensory Evaluation
- Medical Laboratory
The categories I've worked in are vast, including:
- Cosmetics & Fragrances
- Skin Care, Personal Care, Baby Care
- Food & Beverages, Snack Foods, Pet food & Condiments
- Consumer Health & OTC
- Gas & Heating Utilities
- Human Resources