Qualitative research is a method of inquiry employed in many different academic disciplines, traditionally in the social sciences, but also in market research and further contexts.  

Qualitative researchers aim to gather an in-depth understanding of human behavior and the reasons that govern such behavior. The qualitative method investigates the why and how of decision making, not just what, where, when.  

In this Expert Calling Network (ECN), you can access qualitative research consultants who can bring unmatched experience and expertise to your next short or long term projects.