- Home
- Featured Experts
- Featured
- Ted Kendall
Ted Kendall
@twkendall
Left-handed Thinker & Doer
TripleScoop Premium Market Research
Expert in bulletin board and community research methods from design to reporting and everything between.
Tags
research communities qualitative online surveys online bulletin boards online recruit fraudulent respondents
Biography
My mission is to save the world from really bad market research. It all started with noticing how the surveys we did when I worked in the corporate world simply abused our most precious resource, our customers. One notorious example was a 45 minute customer satisfaction survey. If the customer was happy before, they certainly weren't after the survey. In conversation after conversation, we determined that there must be a better way. I started innovating in this direction way back at HP, by integrated Synectics-based brainstorming techniques into focus group analysis and reporting to gain a competitive edge. Then later, when the Internet started to become popular, I pioneered new methods including the first used of bulletin boards for research--what became Greenfield Online's MindStorm and later 20/20 Research's Qualboards. Not much later, I was in the forefront of using online research communities that offered the dynamic ability to keep a finger on the pulse of the customer. Today I continue to innovate. But technology innovation is not the focus. Engagement is the focus. Engaged respondents are honest, insightful and active. Their answers lead to greater insight. TripleScoop stands out by focusing on engagement driven by technology, the personal touch, creative thinking and keeping our feet planted firmly on the ground. And we firmly believe engagement doesn't end with the design and fielding of research, but is also a critical element of effective analysis and reporting. Data dumps suck. Insightful stories lead to informed action. Today TripleScoop offers a variety of methods that when combined with our fresh thinking bring you dynamic, cost effective and useful insights. The point is to make the whole process a little more fun for all involved. We firmly believe research should be more like ice cream and less like brussels sprouts. It should be something you crave, enjoy and come away from with a smile.
Experience
Left-handed Thinker and Doer
TripleScoop
March 2007 - present
Director, Market Intelligence (aka MI3 Market Intelligence)
Glow Teknologies
November 2003 - March 2007
Co-founder/Director
QualTalk QualBoards (now 20/20 Research Online)
2000 - 2003
Market Research Manager
MediaOne
January 1994 - January 2000
Market Research Manager
MediaOne AT&T Broadband
January 1994 - January 2000
Market Research Manager
U S WEST
January 1994 - January 1998
Market Research Analyst
Compaq
January 1990 - January 1992
Executive Director
Mickwee Group Inc
January 1990 - January 1991
Market Research Analyst
Hewlett Packard
January 1986 - January 1990
Marketing Research Analyst
First Security Financial
January 1985 - January 1986
Education
Brigham Young University
BA
1979 - 1985
De Anza College
None
1982 - 1983
Other
Languages
German
I don't really have a good background in grounded theory research, so I might not be of much help. I have done quite a bit of analysis on qualitative research, but it has been more tactically focused. If you think my experience there might help with what you need, more than happy to help. I do know someone who might be better able to help. Here name is Kristi Jackson and she has the more academic background and is steeped in systematic analysis of qualitative data. Let me know and I can provide her contact information.